How Film and TV Content Strengthens a Destination’s Image
How Film and TV Content Strengthens a Destination’s Image Research and international case studies continue to show that film and television content can strengthen a destination’s image, increase the desire to travel, and, when managed strategically, turn visibility into real tourism demand. Screen tourism is no longer a niche concept. It is now a serious […]
Medisa Hospitality Explained: Advisory, Not a Hotel
Medisa Hospitality Explained: Advisory, Not a Hotel Medisa Hospitality is a boutique IR & luxury hospitality advisory firm led by Mehmet Sait Yardımcı, specialising in non-gaming revenue strategy, destination positioning and performance design for integrated resorts and high-end hotels across Northern Cyprus and the Mediterranean. In an industry where hospitality brands are often confused with […]