Hotels Are No Longer Just Places to Stay: How Movies & Series Turn Hotels Into Icons
Today, the first interaction with a hotel no longer happens at the entrance.It happens on a screen. We see it in a film.We notice it in a series.We experience it through a scene. A character walks through a lobby.A conversation unfolds at a terrace.A city view frames a moment. And without realizing it, a thought […]
From ICE Barcelona to FITUR Madrid: Why Hotels Must Stop Selling Rooms and Start Selling Memory
From ICE Barcelona to FITUR Madrid: Why Hotels Must Stop Selling Rooms and Start Selling Memory Last week I moved between two worlds — ICE Barcelona and FITUR Madrid. Two different cities, two different crowds, two different energy levels. Yet the most important part wasn’t what was happening on the show floor. It was what […]