Can a GM Succeed in IR & Luxury Hotels Without Knowing Storytelling?

Medisa Hospitality Inside magazine cover featuring a luxury hotel lobby scene with the headline “IR & Luxury Hotels Need Storytelling.

Can a GM Succeed in IR & Luxury Hotels Without Knowing Storytelling? A Medisa Hospitality Perspective Hospitality has been asking the wrong question for years: “Should a General Manager know how to write stories?”The honest answer: a GM doesn’t need to be a writer. Most aren’t. And yes—many still operate. But here’s the real point: […]