Can a GM Succeed in IR & Luxury Hotels Without Knowing Storytelling?

Can a GM Succeed in IR & Luxury Hotels Without Knowing Storytelling? A Medisa Hospitality Perspective Hospitality has been asking the wrong question for years: “Should a General Manager know how to write stories?”The honest answer: a GM doesn’t need to be a writer. Most aren’t. And yes—many still operate. But here’s the real point: […]
Reframing Luxury Hospitality in Northern Cyprus: Beyond Rooms, Rates and Traditional Revenue

1. Luxury Is No Longer a Room Type, It’s a Designed Emotion Today’s guest is no longer focused only on square metres, breakfast format or price–performance ratios. The perception of luxury is increasingly shaped by: How they feel during their stay, How personalised and meaningful the experience is, Whether they leave with memorable stories from […]