Why Total Revenue per Guest (TRG) Is the New North Star for Hospitality Growth
RevPAR has been the industry standard for decades. But for integrated resorts, boutique hotels, and destination properties in 2025, it’s no longer enough. RevPAR tells you how well you filled rooms. TRG tells you how well you monetized guests. At Medisa Hospitality, we help Mediterranean and Northern Cyprus properties shift from occupancy obsession to total […]