Turkey’s International Hotel Brand Boom: Franchise vs. Management Contracts — and How Spain, Italy & Greece Compare
International hotel flags are no longer a “premium exception” in Turkey — they are increasingly a market default. From full-service icons to select-service and lifestyle sub-brands, global names have expanded across Istanbul, major cities, and resort corridors. The question investors keep asking is simple: Is Turkey uniquely “over-branded” — or do Spain, Italy, and Greece […]