IR Strategy & Revenue Design

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IR Strategy & Revenue Design

Non-gaming and total guest revenue engineered for integrated resorts, luxury resorts and mixed-use destinations – especially in Northern Cyprus, Türkiye and the wider Mediterranean.

Total Revenue per Guest (TRG) growth without capex bloat
Event-led pricing & demand shaping
Companion & non-player capture around peak gaming nights
Calendar as a product (52-week P&L logic)
KPI discipline and board dashboards for owners and boards

What We Do

1

Diagnose

Market dynamics, owner expectations, current performance and product mix.

2

Design

IR positioning, segment strategy, revenue model and offer architecture.

3

Deploy

Priority initiatives, internal routines, pilot programs and dashboards.

4

Govern

Monthly strategy council, quarterly board reviews and annual reset.

Deliverables

90-day IR Strategy Roadmap · Market & Segment Scan · Revenue Model Sketch · Offer & Package Matrix · KPI List · Governance Framework

30‑Day Sprint

Measurable wins in 30 days; momentum for 90.

Core KPIs: RevPAR / TRevPAR · Non-gaming share · Offer attachment rate · Segment mix quality

Packaging & Pricing

Event Calendar Architecture

KPIs & Dashboard

KPI set

Occupancy · ADR · RevPAR · TRevPAR · Non-gaming revenue share · Offer attachment rate · Channel mix · High-value guest share

Dashboard rhythm

Daily pulse · Weekly commercial meeting · Monthly strategy council · Quarterly board pack

Selected Projects

Club Medisa – India Wedding & Film Tourism (Türkiye)

For more than a decade, Club Medisa specialised in high-value incoming business from the Indian market – particularly wedding and film tourism. Acting as DMC and strategic coordinator, we designed integrated packages combining hotels, venues, events, film locations and curated experiences across Türkiye. The focus was not only on occupancy, but on maximising total revenue per guest through F&B, events, excursions and bespoke services for families, wedding parties and film crews.

Club Medisa – USA & Cross-Border DMC Operations

Beyond India – Türkiye flows, Club Medisa also developed cross-border products linking Türkiye and the United States. Operating from Los Angeles and Istanbul, we worked with high-expectation travellers, groups and partners to build multi-destination itineraries. These operations reinforced our understanding of rate architecture, contracting, non-room revenue opportunities and the commercial rhythm needed to ramp up a new DMC in its first years.

Volkswagen UK & Germany – “50 Years of Golf” Hot Air Balloon Event, Cappadocia

For Volkswagen UK & Germany, we supported a special “50 Years of Golf” celebration in Cappadocia, designing and delivering a high-impact press and event experience built around the region’s iconic hot air balloons. Our role covered location scouting, permits, logistics and on-the-ground coordination – turning a one-off brand story into a destination- defining visual moment for media, guests and partners, and illustrating how MICE-style events can drive total revenue well beyond room nights.

Toyota Europe – Hilux Test Drive Press Event, Cappadocia

Toyota Europe chose Cappadocia as the stage for an off-road Hilux test drive and press launch. We acted as local production and logistics partner, combining challenging test routes with photogenic landscapes, media-friendly viewpoints and seamless guest movement. The project demonstrated how intelligent route design, content planning and guest flow can support both product storytelling and high-value MICE-style revenue for the destination.

NEW: Casino‑Adjacent Programs

Event‑led pricing on gaming nights
Companion experiences (A‑la‑carte credit vs play credit)
Host playbook: pre‑invite, in‑stay, post‑stay
Responsible gaming & KYC/AML guardrails
Reporting: gaming vs non‑gaming cross‑effects

Let’s Design Your Market Presence

Ready to redefine performance for your destination or brand? Connect with us to explore tailored strategy and advisory solutions.

IR Strategy & Revenue Design