Screen Tourism & Production
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Screen Tourism & Production Partnerships
Using film, series and content production to position your resort and destination, attract
new markets and generate incremental revenue. We focus especially on projects in Northern Cyprus, Türkiye and the wider Mediterranean.
- Screen tourism strategy for IRs and destinations
- Location and production advisory for international crews
- Content-led brand visibility and partnerships
- Event, festival and fan-experience concepts
- KPI and ROI tracking for screen-led demand
We work at the intersection of Turkish Film Commission, Fixer in Türkiye and Medisa Hospitality – bridging international production needs with IR & destination strategy.
What We Do
1
Diagnose
Current visibility on screen, location strengths and constraints, production-readiness of the property and destination.
2
Design
Screen tourism roadmap, target markets, content formats (film, series, reality, branded content), and partnership options.
3
Deploy
Support during scouting and shoots, guest experience concepts around productions, and content-use guidelines.
4
Govern
Post-production leverage, campaign integration and measurement of screen-led demand over 12–24 months.
Deliverables
Screen Tourism & Production Roadmap · Location & Readiness Audit · Priority Market List · Partnership & Incentive Menu · KPI List · 12–24 Month Activation Plan
30‑Day Sprint
Measurable wins in 30 days; momentum for 90.
Week 1
Location & readiness audit
Week 2
Screen tourism strategy & target segments
Week 3
Partnership & incentive design
Week 4
Action plan + pitch deck
Core KPIs: Qualified production leads · Screen exposure value · Incremental room nights ·
Non-gaming spend from screen tourists
Packaging & Pricing
Sustainable growth through smart film partnerships.
- Production support packages (location, fixer, basic logistics)
- Screen tourism experience bundles (stay + set visit + experiences)
- Co-marketing and content-usage proposals
- Tiered incentive models linked to exposure and room nights
Campaign & Production Calendar Architecture
- Annual calendar of preferred shooting windows and events
- Alignment with festivals, award seasons and major sports events
- Fan-event and viewing-party concepts tied to productions
- Coordination with tourism boards and local partners
KPIs & Dashboard
- KPI set: Production enquiries · Confirmed shoots · Media value · Screen-driven room nights · Screen-driven F&B/spa/experience revenue
- Rhythm: Quarterly screen tourism review · Annual strategy reset · Joint reviews with tourism board / key partners
Selected Projects
MSC Cruises – Istanbul & East Med Filming Support
For MSC Cruises, we provided local producer and fixer services for filming in Istanbul and along key East Mediterranean routes. Our work included permits around historic districts such as Sultanahmet, Hagia Sophia and the Grand Bazaar, as well as port-to-city logistics and coordination with local authorities. The content helped position both the brand and the region as aspirational cruise destinations for global viewers.
Endemol Shine Germany – “Bitte Melde Dich” (Istanbul & Mersin)
For Endemol Shine Germany’s emotional format “Bitte Melde Dich”, we handled field production in Istanbul and Mersin. Our services covered location scouting, filming permits, local casting support and full logistics. The episodes used everyday streets, homes and cityscapes as natural backdrops, bringing Türkiye’s urban fabric into the heart of a human- focused prime-time show.
UK Channel 4 – “National Parks Above: Göreme National Park”
For UK Channel 4’s “National Parks Above” documentary on Göreme National Park, we provided end-to-end local production services in Cappadocia. This included access to protected areas, coordination of aerial and drone filming, and safety-sensitive logistics in a fragile environment. The film introduced millions of viewers to Cappadocia’s unique landscapes, reinforcing its status as a world-class nature destination.
Turismo Asturias Televisión – “Asturianos en el Mundo / Asturian People Around the World” (Istanbul)
In the Istanbul episode of “Asturianos en el Mundo / Asturian People Around the World”, we supported the Spanish production team with location planning, permits and local logistics. The format blended personal migration stories with city imagery, presenting Istanbul as a dynamic, liveable metropolis for Spanish-speaking audiences and strengthening cultural links between Türkiye and northern Spain.
Condé Nast Traveller – “An Essential Guide to Istanbul”
For Condé Nast Traveller’s “An Essential Guide to Istanbul”, we acted as on-the-ground facilitator for key locations, access and logistics. The project combined editorial storytelling with aspirational visuals across hotels, districts and experiences. It positioned Istanbul as a sophisticated, design-led and experience-rich city for global travellers – a benchmark example of screen and editorial tourism working together.
Costa Cruise Company – “Shooting Destinations” (Istanbul, Izmir, Bodrum, Cappadocia)
Costa Cruise Company’s “Shooting Destinations” content series took viewers from Istanbul and Izmir to Bodrum and Cappadocia. We provided field production services, including permits, crew logistics and coordination between multiple cities. The series turned shore calls into cinematic destination stories, encouraging viewers to see East Med ports as more than transit points – but as experiences worth extending and revisiting.
Norwegian Jade – “Ephesus Scene 7.3: Embark”
For Norwegian Jade’s “Ephesus Scene 7.3: Embark” content, we supported filming around Ephesus and the wider Selçuk area. Our role ensured efficient movement between port, heritage sites and storytelling locations, with careful coordination around archaeological sensitivities and visitor flows. The result showcased the Aegean’s cultural depth alongside the cruise experience.
KEIHÄSMATKAT – “Spear Tours” TV Series (Alanya)
For the Finnish TV series “KEIHÄSMATKAT – Spear Tours”, we supported filming in Alanya, balancing nostalgic package-holiday storytelling with the realities of a modern Mediterranean resort town. The production connected Nordic audiences with the Turkish Riviera through humour, character and recognisable holiday scenes, reinforcing Alanya’s role in decades of outbound tourism from northern Europe.
“Mission Istanbul” – Bollywood Feature Film
As local producer and fixer for the Bollywood feature film “Mission Istanbul”, we coordinated large-scale city shooting involving action sequences, complex logistics and multiple landmark locations. The film introduced Istanbul to a new wave of Indian cinema audiences, helping to position Türkiye as a cinematic backdrop for big-budget South Asian productions and supporting future wedding, MICE and leisure flows from the region.
Let’s Design Your Market Presence
Ready to redefine performance for your destination or brand? Connect with us to explore tailored strategy and advisory solutions.