Sports & Entertainment

Sports-driven visitation, non-gaming revenue and fan experiences for integrated resorts, luxury hotels, arenas and mixed-use destinations — across the Turkish Republic of Northern Cyprus (TRNC), Türkiye and the wider Mediterranean.

Sports & Entertainment

Medisa Hospitality is a boutique IR & luxury hospitality advisory firm led by Mehmet Sait Yardımcı, specialising in non-gaming revenue strategy, destination positioning and performance design for integrated resorts and high-end hotels across the Turkish Republic of Northern Cyprus (TRNC), Türkiye and the wider Mediterranean.

Event-led visitation and non-gaming revenue growth
Sports & entertainment calendars that fill shoulder nights and low season
Basketball-first concepts with football & combat sports extensions
Sponsorship, media and content alignment for stronger ROI
KPI discipline and board-level dashboards for owners and operators

What We Do

1

Diagnose

Attendance patterns, fan segmentation and existing event inventory.

2

Design

Ticketing logic, perks, sponsorship packages and bundles.

3

Deploy

On-site activations, team routines and performance dashboards.

4

Govern

Monthly event council, quarterly board reviews and adjustments.

Deliverables

90-day Event Roadmap · Sponsorship & Ticketing Matrix · 52-week Event Framework · KPI List · Dashboard Schema

30‑Day Sprint

Measurable wins in 30 days; momentum for 90.

KPIs: Attendance Rate ↑ · Fan Engagement ↑ · Sponsorship ROI · Offer Attachment Rate

Packaging & Pricing

Event Calendar Architecture

KPIs & Dashboard

KPI set

Attendance · Capture Rate · Attachment Rate · RevPASH/RevPAS · Mix Shift · Offer ROI · Comp Cost % · Repeat Visits · NPS

Dashboard rhythm

Daily ops pulse · Weekly stand-up · Monthly event council · Quarterly board pack

Selected Projects

Netflix Germany / BTF – Lukas Podolski Documentary (Istanbul & Bodrum)

In the Lukas Podolski documentary produced by BTF for Netflix Germany, we acted as local producer and field producer across Istanbul and Bodrum – from stadium access and training facilities to city and resort locations. The film blended elite football storytelling with Mediterranean lifestyle, showing how sports narratives and destination imagery can work together to build both player brand and place brand.

Amazon Prime – Galatasaray vs Liverpool (UEFA Champions League)

For Amazon Prime’s sports coverage of the Galatasaray vs Liverpool UEFA Champions League fixture, we were engaged as a local partner in Istanbul. Our role was to facilitate access, movement and on-the-ground coordination for crews around the stadium and key city locations. The project underlined how top-level European football can be leveraged not only as content, but also as a driver of visitation, hospitality spend and long-term fan engagement with the destination.

TNT Sports – Manchester United vs Galatasaray (UEFA Champions League)

We worked with TNT Sports as a local production partner in Istanbul for the Champions League match between Manchester United and Galatasaray. Our involvement covered stadium access, on-site coordination, and logistical support at Ali Sami Yen Stadium, contributing to a broadcast that captured both elite European football and the unmatched match-day atmosphere of Istanbul.

Courts & Resorts
Basketball Courts as Revenue Assets

Transform under-used basketball courts into planned, measurable demand with structured formats, activation pathways, and performance tracking. Built for hotels seeking shoulder-season occupancy and on-property spend through sports tourism and group bookings. If ballroom inventory can be managed, court occupancy can be managed too.

Explore Courts & Resorts

48h Fit Check

2-3w Build Phase

8-12w First Signals

Let’s Design Your Market Presence

Ready to redefine performance for your destination or brand? Connect with us to explore tailored strategy and advisory solutions.

Sports & Entertainment